Street-level Digital Media
Hyper-target audiences at relevant moments with dynamic content based on data such as location, time of day, and weather. Make the most of your investment with measurable ROI, attribution, and programmatic buying.
Hyper Targeting
Canopy’s Precision Targeting empowers brands to reach people in high-traffic locations where other media formats cannot reach or are prohibitively expensive, ensuring your messaging is seen during key decision-making moments. Deliver customizable, scalable campaigns based on geofencing, postcode, DMA, competitor conquesting, and day-parting. Whether you're a restaurant, club, hotel, or online retailer, you can book our screens for six months and set up an automation with us. This enables you to conduct ongoing promotions, such as a restaurant offering 10% off for students on Mondays, free delivery on Wednesdays, and other timely deals as required, ensuring your mobile ad space is always instantly updated and relevant.
Dynamic Content
Canopy's screens can display dynamic video content or still images at eye level, maximising impressions.
Highly visible
We estimate 50,000 impressions a day per screen based on the data we have collected and the areas we currently service.
Brand awareness
As our screens will change the urban landscape, they will garner mass attention, thus increasing the impressions for your brand.
Eco friendly
We remove the need for disposable paper and vynil billboard material. Smaller businesses can better advertise with us at a similar cost.
Live tracking
We have GPS trackers for all our screens, ensuring your ads are being played where promised, when promised.
Measurement & Attribution
Canopy's Measurement & Attribution solution provides meaningful analytics on your campaigns. Measure effectiveness with our QR codes, foot traffic, brand recall, web and app conversion studies, and optimize your campaigns with insights. Our holistic insights demonstrate and drive campaign value throughout the consumer journey.
Have it your way
Streamline your future ad campaigns by purchasing our long-term ad slots, that give you the ability to update your ads as your business needs and seasons change. You can choose what screens you display your ads on, as long as there is availability at the point of purchase. Be reassured your messaging will be constantly seen by the potential customers of that area.
Measurement Offerings
Canopy has a variety of post-campaign reporting and measurement services to quantify real business results such as brand awareness, website, online purchase, and foot traffic conversions.
Brand Study
Measure lift in brand metrics including brand awareness, recall, favorability.
Foot Traffic
Measure lift in consumer footfall at retail locations and events
Web Conversions
Measure lift in website visitation / conversions (i.e. enrollment, purchases)
Web visit Conversion
Measure lift in web traffic by adding QR or promo codes to the advert and see usage.
